Case study · RISE DTC

RISE DTC · Los Angeles

His whole presence.

Mattan Danino runs RISE DTC, a performance-only growth agency. Daily posts built off his own sales calls, lead magnets capturing emails on his own domain, a newsletter, and outreach opening conversations with the DTC founders he wants on calls. All of it running without him.

Mattan Danino · Founder, RISE DTC

The founder

01 / 06

He broke the agency model.

Mattan founded RISE DTC in Los Angeles and sells one thing nobody else in his category sells: performance only. No retainers, no percentage of ad spend, no setup fees. The brands he scales carry almost no risk.

That story only works if the right founders hear it. His days are sales calls and client work, so the feed that carries the story was never going to get written between them.

6K followers on the account we run for him. The audience is his, for good.

The plan

02 / 06

Five lanes, running for him.

From week one we run the whole presence for him.

lanes live and running

Content

Daily posts, sourced from his own recorded sales calls

Media

Branded covers and carousels with every post

Lead magnets

Written, designed and published on his own domain, under his brand

Newsletter

Sending from his own domain, keeping his list warm

Outreach

His ICP sourced, scored and worked from his own seat

The lanes run, whatever his week looks like.

Day 1

He joins the plan. His content board goes live the same day, first posts already staged on it.

Kickoff

His voice profile is built off his own recorded calls, and his call recorder is wired in so every sales conversation becomes topic supply.

Day after kickoff

First post live on his feed. Written for him, published for him. Daily slots from there.

Same week

Lead-magnet pages live on resources.risedtc.com. His AI kit launches under his name. Outreach starts from his own seat.

Since then

More lead magnets live. Newsletter sending from his own domain. Posts keep going out whether he had a busy week or not.

Lane 1 · Content

03 / 06

Mattan Danino

Founder, RISE DTC · Los Angeles

6K followers

Mattan Danino

Jul 24, 2026

"Pay us only when we grow you." Founders love hearing that. Almost nobody checks what it actually costs them.

Mattan Danino

Jul 23, 2026

The Claude cheat code for DTC profit. In every store we audit, the money leaks in the same five places.

Mattan Danino

Jul 22, 2026

Look at your last agency invoice sitting next to the revenue you did that same month.

Mattan Danino

Jul 21, 2026

Their purchase event was firing on add to cart instead of the real order. And every decision after that was made on the wrong number.

His calls become his feed.

Every card here is a real post on his live LinkedIn, with its real date. The topics come out of his own recorded sales calls, so the posts argue what he already argues to buyers all day. He has not had to write one.

From his live feed, July 2026

Want this running on your own name?

Book a call inboundonsteroids.com

Lane 2 · Lead magnets

04 / 06

Published on his domain, capturing to his list.

Three of them so far. We write them, design them, build the pages and put them on resources.risedtc.com. His logo, his colours, his name. Every email they capture lands on his list.

resources.risedtc.com/rise-dtc-ai-kit

Live

resources.risedtc.com/rise-dtc-repeat-customer-report-card

Live

The kit itself, as a reader receives it

Live

resources.risedtc.com/rise-dtc-return-rate-rescue

Live

Return Rate Rescue, the third RISE DTC lead magnet

All of it live on his real domain, July 2026: the landing pages, the delivered kit a reader gets, and the third asset. The email addresses they capture go to his list.

Lane 3 · Outreach

05 / 06

His buyers, found and worked for him.

Outreach runs from his own seat, against his own ICP, in his own register. He never opens the tool.

Connection invites sent from his seat, every one to a DTC founder scored against his ICP

1,008

Accepted. New ICP connections in his own network

294

Founders who wrote back, warm and cold lanes

119

Booked calls, each traced to the message that started it

Hours of his own time spent on any of it

Where this is now. Seat opened July 13. First booked call August 6, eleven by September 2, all from this lane. Kyle's page, on the same site, is what this plan looks like at ninety days.

Today

Posts. Lead magnets. Newsletter. Outreach.
All running.

Posts going out daily, lead magnets on his own domain capturing emails to his list, a newsletter on his own sender, and outreach opening conversations with the exact founders he wants on calls.

What he keeps

06 / 06

What Mattan keeps.

His, for good

The account. The followers. The domain the lead magnets sit on and the email list they capture. None of it lives with us.

Handled for him

The writing, the design, the pages, the newsletter, the outreach. All of it under his name and his brand.

The same plan, run for you.

His feed is public and every page above is live. You can have the same setup on your own name, or keep trying to write posts between calls.

→Posts published as you, sourced from your own calls

→Branded covers and carousels with every post

→Lead magnets written and published on your domain

→A newsletter working the list they capture

→Outreach working your buyers from your own seat

Nothing for you to write, design or schedule.

From $2k a month, fixed.

Book a call See the other case studies

Next case study Lemonade →