Founder source noteOur last projects came through referrals. Which introductions could we repeat?
Worksheet topicWhere did your last project come from?MAP worksheet
SourceFounder question about referrals
For agency founders with work worth showing
LinkedIn inbound lead generation for agencies.
We turn your calls, opinions and client work into LinkedIn posts, carousels and resources that buyers can ask for.
We also help those posts reach relevant people and handle resource requests within the agreed scope.
Sample campaign: an agency relying on referrals
EC
Emma CollinsCreative agency founder · LinkedIn
I started listing where our last projects came from. “Referral” was too broad, so I wrote down who introduced us and what the buyer had seen before reaching out.
We made a worksheet for founders mapping the source of each project. Comment MAP if you want it.
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01 / Public work
Published posts and resources for RISE DTC.
The RISE DTC carousel covers a change in beauty marketing. The Shopify Report Card gives readers a practical resource to use.
Have buyer questions or client work ready to turn into posts?
Book a call with Ivan02 / From expertise to request
From a founder question to a resource request.
This example follows a referral question into a post, a worksheet and a LinkedIn request for it.
Sample campaign
01 / 03
A question from a founder call.
The founder asks which sources of new work are repeatable.
EC
Emma CollinsCreative agency founder · LinkedIn
I started listing where our last projects came from. “Referral” was too broad, so I wrote down who introduced us and what the buyer had seen before reaching out.
We made a worksheet for founders mapping the source of each project. Comment MAP if you want it.
LikeCommentRepostSend
Worksheet topicWhere did your last project come from?MAP worksheet
Worksheet topicWhere did your last project come from?MAP worksheet
JPJordan PriceRequested the worksheet
Requested worksheet
Thanks for asking. Here is the agency pipeline worksheet: View the worksheet ↗
Write a message…
Sequence ready
AGENCY PIPELINE / WORKSHEETMap where work comes from.
Agency pipeline worksheet
Three questions to take away
- Where did your last client first hear about you?
- Which source could create another conversation?
- What proof would help that buyer assess the agency?
03 / Building a channel
How we scope your posts, resources and audience work.
Your part
Share calls, buyer questions and client examples. You approve claims and client details before publication, then handle sales enquiries.
A small audience
We identify the buyers you want to reach and plan how to put the work in front of them. A small audience may need more audience work at the start.
What we measure
We track attention, resource requests and sales enquiries separately.
The scope
Posts, visuals, resources, audience work, capture pages and newsletters are scoped after we review your offer and source material. We then give you a custom quote.
The outreach service adds buyer research and LinkedIn conversations alongside your posts and resources.
Common questions
Before we speak.
Do I need a large audience?
You can start with a small audience. We include the audience work needed to reach suitable buyers in the scope.
Do I have to write the posts?
We write them from your calls, opinions and work. You review what we plan to publish.
What happens when someone asks for a resource?
We can deliver it through LinkedIn when the connection path allows. A capture page and email follow-up can be included when you want to build an owned list.
What if I have no guide?
We decide whether a useful resource fits your offer after reviewing the questions buyers ask.
Can this run with outreach?
Yes. Posts and resources give buyers material to review; outreach adds researched conversations.
How is the work priced?
We quote the agreed content, resource, audience and newsletter work after an exploratory call.
Talk through your agency
Plan LinkedIn content around your buyers’ questions.
Bring a recent sales question or a client example you can publish.
Book a call with Ivan ↗
MAP, please.